Role: Lead UX Designer & Researcher
Timeline: 24 hours
Tools: Figma, Invision, Slack
Type: Academic at BrainStation hackathon
Team: 3 UX Designers and 2 Web Developers
CHALLENGE
Shutterstock has many creators who are delivering work using
Shutterstock images, videos, music, 3D and/or tools.
Shutterstock images, videos, music, 3D and/or tools.
How can your team create an experience that allows creators to share
their work on shutterstock.com to inspire others visiting the site?
their work on shutterstock.com to inspire others visiting the site?
PROBLEM SPACE
Creators don’t have a space to share their work on Shutterstock.
TARGET: Creators who want to share their work don’t have a space to do so.
WHY: Because creators want to share their work to inspire others as well as promote their work.
SECONDARY RESEARCH
Shutterstock does not have an existing platform for creators to share their work with the community, as confirmed by our mentor at Shutterstock.
No such platform is found on competitor's websites. This could give Shutterstock a competitive advantage in leading the market.
Creators & Contributors want to share their work to showcase their work, gain more online traction, and inspire others.
OUR GOAL
Help provide a platform on Shutterstock's website for the creators to share their work and inspire others.
How Might We
Create an experience that allows creators to share
their work on Shutterstock as a way to inspire others that visit their site?
their work on Shutterstock as a way to inspire others that visit their site?
PERSONA
TASK FLOW
THE RESULT
With such a small time constraint we were able to research, synthesize, and come up with a solution for Shutterstock users. That benefits the creators and the site equally by promoting both the art and the business of each.
HI-FI DESIGN
HOME PAGE
We created an section exclusive
for creators to showcase their work integrated into the home page.
for creators to showcase their work integrated into the home page.
HI-FI DESIGN
FEATURED SECTION
Not only promoting artists and Shutterstock’s products but also showing how they can be used.
HI-FI DESIGN
PRODUCT POP-UP
When selected, the important information about the product and the creator is displayed with an easy CTA.
Feature Creator Recommendations
* Monthly feature creator (ex: Women's History Month in March, API Month in May)
* Create a human connection to the projects displayed
FINAL DESIGN
Take a look!
KEY LEARNINGS
COMMUNICATION
Communicating from the start with all members of the team was key to developing the project and having a smooth process.
FLEXIBILITY
Each team has a different way of working and adaptation helped us get a long.
TIME CONSTRAINTS
Checking on each other while working helped us manage our time during the hackathon.
NEXT STEPS
FEATURE
Rotate featured creators on a monthly basis.
PLUG-IN
A tool to import photos on projects without having to download the picture.
FEEDBACK
Have an option to provide feedback to creators.
FINAL THOUGHTS
In short, this was an intense but rewarding experience.
Throughout the bootcamp, we had many short and intense sprints which were also rewarding in their own way. But this experience took it to another level, we were able to collaborate with developers and experience what is like to engage with crucial team members to make the project come to life. Communication, patience, and empathy were skills that we had to use from beginning to end.
Thus, I feel grateful to have formed part of this team because we all came to this hackathon with dedication and an open mind. All the elements combined proved to work very well as we were chosen as the top team.